BZ Kukan Feature Article

2025-09-01

An interview article with PLAYBRAIN CEO Michael Sheetal is featured in the Autumn issue of BIZ Kukan, a business magazine focused on real estate market trends

The main highlights from the interview are as follows:

Commitment to the Office Environment

  • The current office, equipped with four streaming studios, was designed with a strong focus on optimizing both operational efficiency and communication.
  • Each streaming studio prioritizes ceiling height — securing at least 3.5 meters, ideally 5 meters — to create optimal lighting and streaming conditions.
  • The workspace features lounges and well-being areas, pursuing the theme of “fun, comfort, and style” to create a truly creative environment.

Future Outlook

  • With the growing popularity of esports, we plan to strengthen the global expansion of “TAIYORO.”
  • Looking ahead, we are also exploring the possibility of opening offices outside Tokyo, launching physical retail stores for merchandise, and even creating live venues where large-scale esports viewing events can take place — offering immersive, real-world experiences.

Learn More in the Full Article

Read the full interview in the Autumn issue of “BZ Kukan.”

  • Magazine: BZ Kukan (Autumn Issue)
  • Release Date: September 1, 2025